According to a reasearch conducted by MoMagic technologies majority of Indian consumers prefer Video or Images ads on Mobile over text or any other Medium. The mobile ads also makes user to make a purchase leading to a better conversation rate.
Mobile video advertisements are more expensive than text ads as they generally lead to better story telling and effectively delivering a much better lead conversion rates for advertisers.
The consumer trends in the mobile ad tech segment showed exciting and surprising trends. The survey also indicated that 60% of the respondents owned more than one mobile phone suggesting different phones for home and office use.
As mobile has become an eternal part of today’s tech savvy generation, from teenagers to septuagenarian and octogenarians, survey showed an unusual trend that 37% of the people view their mobile phones over 6 times in an hour due to high level of addiction fuelled by internet related activities such as social media and online videos etc.
This has led to rapid consumption of mobile ads as 56% of the respondents see these ads at least 2-3 times in a day. This is already leading to over 60% digital ad spend to come from mobile platform.